Nola gifts and Decor is a charming gift store with two locations in the New Orleans Louisiana area, offering a unique selection of locally inspired gifts, home décor, and seasonal items.
Also known for it’s creative in store workshops and personalized customer experience, the store blends Southern hospitality with a carefully curated collection, making it a go-to destination for anyone looking to add a special touch to their home, find the perfect gift, or enjoy a night out filled with creativity and fun!
KEY STATS:
105.2k
ACCOUNTS REACHED
Nola Gift’s instagram account’s reach prior to working with us was only 5.3k and we’ve increased it to over 100k+, and Continuing to see it grow month after month.
141.8%
INCREASE IN ENGAGEMENT
Nola Gift’s instagram engagement has increased tremendously.
49%
INCREASE IN WORKSHOP ENROLLMENT
Since helping to launch and market their in house workshops, they have seen an increase in workshop signs up, many of which reach full capacity.
129.3%
ORGANIC INCREASE IN PROFILE ACTIVITY
Increased organic traffic to their profile activity – including profile visits, external link taps, and more!
THE PROBLEM:
Despite being a reputable gift store, their presence on social media platforms was not effectively reaching their target audience or showcasing much of their brand! The owner Kim really didn’t have a ton of time to focus on the content creation process for their social media – So we took over the full content creation process for her.
The previous lack of a strategic social media strategy and consistent visual content resulted in missed opportunities to connect with potential clients and establish themselves as industry leaders. This was something we were really focusing on changing.
Kim also really needed help with marketing their in-house workshops and store events. She needed help creating monthly calendars, integrating their workshops into the website, and driving sign ups through online marketing.
How we helped
With a creative approach, we developed visually captivating content incorporating more brand cohesiveness, including adding in reels, carousels, static posts, & adding in daily stories that highlighted their unique merchandise, workshops, special promotions, and team members. Additionally, we created their monthly calendars for their events & workshops, integrated them onto their website, and helped to create a marketing strategy for their events to help drive awareness.
THE RESULTS:
As a result of our strategic and creative approach, NOLA GIFTS & DECOR experienced a significant boost in online presence and engagement. Our compelling written content resonated with their audience, leading to stronger connections and increased engagement across all platforms.
We saved the owner Kim time for her to focus on the logistics of running two stores, and took the stress of social media marketing off her hands.
Additionally, our targeted marketing for store events and workshops drove visibility and attendance, with many workshops reaching full capacity and selling out!
“Jessie has taken our social media exposure to another level. She has gone above and beyond to make our social media come to life through our content! She does an amazing job and plans out creating reels, videos, and posts, and also creates our events calendars! She does an amazing job! Hire her! You will feel like a huge weight has been lifted on your shoulders! I sure do!!.”
— Kim B. Owner of Nola Gifts & Decor
Jessie boudreaux Marketing 