CASE STUDY: First Look NOLA

First Look NOLA is a boutique ultrasound studio that provides expectant parents with a special, intimate experience to bond with their baby. Co-owned by Sarah & Jess, both skilled ultrasound technicians, the studio offers a range of services, from early gender reveals to detailed 3D/4D and HD live imaging.

With a focus on comfort and connection, First Look NOLA creates a warm, welcoming environment where families can celebrate this exciting stage of life

KEY STATS:

6.5MIL

ACCOUNTS REACHED

First Look’s instagram account’s reach prior to working with us was around 133k and we’ve increased it to over 6.5Million, increasing it by 4,789% in less than a year.

1,755%

INCREASE IN ENGAGEMENT

With the efforts we’ve put in with our outgoing engagement strategy – we have seen a significant increase in likes, shares, comments, and most importantly CONNECTIONS

92%

INCREASE IN FOLLOWERS

Since focusing on creating content that connects, First looks audience has grown by over 3,580 engaged followers, all done organically and without running ads.

686.6%

ORGANIC INCREASE IN PROFILE VISITS

We were able to increase First Look’s profile visits from 2,600 to over 21k in just the first few months implementing our social media strategy.

THE PROBLEM:

Before working with me, Sarah struggled to manage social media for First Look NOLA while juggling her full-time job as an ultrasound tech. She had little time to create engaging content.

The engagement/reach she was seeing was decent but she knew if she had someone to take the stress of creating content off her hands, it could improve.

Additionally, she found it difficult to drive bookings through social media. Sarah needed help creating consistent content, increasing engagement, boosting website conversions, and effectively showcasing the ultrasound boutique’s services

How we helped

We took over part of the management of First Look NOLA’s social media, allowing Sarah to remain involved while relieving her of the burden of having to post daily. Instead of worrying about creating content every day, she could focus on other aspects of her business, while we handled a lot of the behind the scenes of social media, including handling several key posting days each week, developing a cohesive content strategy, providing fresh ideas, editing and creating engaging reels, and guidance to keep her brand on track.

THE RESULTS:

Through visually captivating posts, engaging reels, and personalized written content, we saw a notable increase in social media engagement and accounts being reached.

Our efforts in proactive, outgoing engagement helped build stronger relationships with her audience, driving higher interaction and visibility.

As a result, bookings through social media increased significantly, positioning First Look NOLA as the go-to ultrasound destination for expectant parents in the area.

Working with Jessie has been an absolute game-changer for my business. As a full-time mom, part-time healthcare worker, and business owner, juggling social media and content creation on top of everything else became overwhelming.

But since she came on board, it’s been like a weight lifted off my shoulders. She has an incredible eye for content, has helped tremendously with my brand awareness, and has creates amazing posts/reels that perfectly resonate with my audience.

Her efforts have significantly boosted engagement, and I’ve seen a noticeable increase in followers. What I appreciate most is her proactive approach. She goes beyond just scheduling posts—she strategizes, brings creative ideas to the table, and engages with my community in a way that feels genuine..

If you’re looking for someone who can transform your social media presence and help you focus more on your core business, I couldn’t recommend her more highly. She’s made a huge difference in my business’s growth and visibility.

— Sarah P. Owner of First Look Nola Ultrasound Boutique